Plus, it scored 100 Coconuts some new fans. The brand activation garnered an estimated 50,000 human-to-human interactions and a total estimated 125,000 brand impressions. If youre not currently logged in youll be prompted to log in to your account first before entering your activation code.

The brand activation literally put the brand in festival attendees’ hands – and also the drink to their lips. If you need to activate iHeartRadio on your TV visit /activate. Sampling provided 100 Coconuts the opportunity to raise awareness, generate product trial, increase purchase intent and even provide shareable moments socially.

When do I enter my Activation Code to launch the iHeartRadio TV App After you input your credentials at /activate, simply enter the Activation Code displayed on the ‘Activate’ screen. Over the course of the one-day music festival activation, we successfully distributed 2,200 coconut water samples. Go to /activate and select Don’t have an account Sign up. Reporting qualitative and quantitative results.Handling all logistics and planning for the activation.Renting lounge furniture and tables and chairs.Producing the campaign signage and flags.Staffing the campaign with an experiential event team which included a driver, field manager and four brand ambassadors.Fully branding an operational food truck with awning.Our fully turnkey support of this brand activation included: This one-day sampling event stirred excitement and generated brand awareness among festival attendees. This year, we had the opportunity to launch the 100 Coconuts brand activation at iHeartRadio Music Festival.

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